Resonance Research (Gang & Gang) Review

Thursday, February 14th, 2008 | Online Survey Reviews with No Comments »

Make Money With Resonance Research Paid Surveys

Resonance Research (Gang & Gang) was founded in 1996 as a consulting firm focused on understanding human motivation and emotions and connecting them to business results. Gang & Gang Inc. uses their proprietary research tool called Resonance to develop marketing based research surveys for dozens of Fortune 500 companies. Their surveys cover industries including pharmaceutical, automotive, financial services, high tech, consumer packaged goods, e-commerce, and telecom.

Resonance Research is Gang & Gang’s paid survey company. It uses Resonance, a proprietary technology used to measure human emotions and motivations. Scientific research indicates that emotions are critical to the decision making process. By quantifying emotions, Resonance allows Resonance Research to accurately understand motivation and predict human behavior. The results are sharply focused, organized and actionable, providing a radically new level of insight.

Joining Resonance Research allows you to take part in this unique survey research. The surveys are fun and take no longer than 20 minutes to complete. By participating you will have the chance to influence marketing decisions from Fortune 500 companies and get paid to do so. Your paid opinions will shape the advertising, product development, marketing and customer service for leading companies.

Each time you complete a survey, you will either receive cash rewards or be entered into a cash sweepstakes drawing as a thank you for your time and thoughts.

Please note that your contact information will be used solely for the purpose of matching you with appropriate research projects. Resonance Research will never share or sell your personal information with other vendors or organizations.

I have found that surveys from Resonance Research are infrequent, maybe 4-8 surveys per month. The surveys always pay well and they pay promptly. Even better are the focus groups. Focus groups are more in depth surveys and they will take 1-2 hours of your time, however they also pay much better. I have been paid $200 for a 90 minute financial services survey and $150 for a 60 minute banking survey. Not bad at all!

From the Gang & Gang website regarding Resonance:
“The Resonance instrument is a self-administered on-line or paper-and-pencil survey. Resonance uses open-ended topics to elicit spontaneous emotional reactions and rational explanations. Using our proprietary algorithms, we quantify and interpret these responses to derive reliable, useful results that have been validated using Six Sigma standards.

Resonance delivers a complete and unbiased view of the motivations of any audience, related to a specific topic. These issues are sorted according to the type and strength of the emotions connected with them, pinpointing what is most critical and where attention should be directed. Through Motivational Segmentation, individual motivation is quantified and reliable projections of loyalty and defection are calculated.

As a result, companies have been able to apply Resonance Research analysis to effect major
improvements in sales and marketing strategies, brand equity, training programs and organizational effectiveness. A key outcome, unique in the research world, is Motivational Intelligence® – the discipline that continually applies the quantification and tracking of emotional and rational motivations to marketing and organizational decisions and business practices.” I hope you enjoyed this Resonance Research review.

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