If you haven’t read the first two posts in this series you’ll want to go back and review them now:
Basically there are 5 areas you’ll want to look at when evaluating your niche ideas to determine if they are a proper fit for you. Here’s the five areas you want to look at for each of your ideas:
- Number of Keywords
- Knowledge
- Passion
- Niche Demand
- Monetization Potential
Once you evaluate your niche ideas based on these five areas you’ll be able to choose a niche and move on to further refine your idea. Now, take out another piece of paper or fire up a spreadsheet program and make your self a chart like this (without the numbers filled in yet and your own niches as possible answers):
Possible Answers |
# of Keywords |
Knowledge |
Passion |
Niche Demand |
Monetization |
|
Pomeranians |
10 | 3 | 4 | 8 | 6 |
|
Furniture |
10 | 6 | 3 | 7 | 9 |
|
Forex |
10 | 5 | 7 | 8 | 8 |
Now let’s look at the number of keywords available for your niche. You want a good number of keywords so you’ll have plenty to write about as you add content to your site. If your niche is too narrow you’ll soon run out of new related content ideas and keywords and that’s not good.
The two tools I use the most to develop keyword lists are the SEOBook Keyword Research Tool and Google Keyword Tool. To use the Google tool you’ll need a Google AdWords account which you can sign up for here.
Once you have your account created go ahead and log in. From this initial page you’ll click on the “Tools” link.
Next you’ll click on the link that says “Keyword Tool” to get to the main interface.
This is where you’ll get your keyword list started. Put your main keyword or keyword phrase in the box where it says “Enter one keyword or phrase per line:” and make sure the box to “use synonyms” is checked and then click the “Get Keyword Ideas” button. This will give you a list of keywords related to the keyword you typed in. If you’ve got a good niche there should be 150 results. Eventually you’ll use these results to seed additional lists, but for now just save the keywords as either a .txt or .csv file.
You can also start to get an idea of how much AdSense income you can get per click by using the box that says “Calculate Estimates using Max CPC:”. Simply enter $100 in this box and click “Recalculate” and it will show you what advertisers are paying per click for each keyword. Just glance over the amounts right now. Hopefully they are at least $2.00 if you’re planning on using AdSense to monetize your site. We will visit this area in more depth later.
Now put a number value on your “# of Keywords”. If you got 150 keywords back you can put a 10 in this box, but if it’s less you’ll need to make that number lower - say 1 point for every 15 lower. So you’ll use a 9 for 135 keywords, and 8 for 120 keywords, etc.
Do this for all 3-5 of your niches and I’ll be back tomorrow to discuss knowledge and passion. If you want to make sure you won’t miss any posts please subscribe below. Have a great night!
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